1. Introduction

Clouvie is a Conversion Rate Optimisation (CRO) agency dedicated to improving online performance. We may collect and process personal data during our work with clients, business partners, and website visitors. This policy explains how we handle such data to ensure privacy and security.

2. Data We Collect

• Contact details: Name, email address, phone number, and job title.
• Business information: Company name, address, and details provided during communication.
• Technical data: IP address, browser type, time zone, and metadata collected through cookies.
• Service-related data: Information shared for website audits, A/B testing, and heatmap analysis.

3. How We Use Your Data

• Service delivery: To provide the CRO services you've requested, such as website audits and optimisation.
• Communication: To keep you updated on your project and share marketing information if you've opted in.
• Improving our services: To understand user interactions and enhance website performance.
• Legal obligations: To comply with legal or regulatory requirements.

4. Data Sharing

We do not share your data with third parties for marketing purposes. However, we may disclose it to:

• Service providers: Third-party providers assisting us in delivering our services.
• Legal entities: If required by law, we may share data with authorities for compliance.

5. Data Retention

We will retain your personal data for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Once no longer needed, data will be securely deleted or anonymised.

6. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right to access: Request a copy of your personal data.
• Right to rectification: Request correction of inaccurate or incomplete data.
• Right to erasure: Request deletion of your personal data when no lawful reason exists.
• Right to restrict processing: Request limitation on the processing of your data.
• Right to data portability: Request to transfer your data to another service provider.
• Right to object: Object to data processing for direct marketing or due to specific circumstances.

To exercise any of these rights, please contact us at hello@clouvie.com.

7. Data Security

We implement appropriate technical and organisational measures to protect your data from unauthorized access, loss, or misuse, including encryption, secure storage, and access control protocols.

8. Data Transfers

As a global agency, we may transfer your data outside the UK. When doing so, we ensure appropriate safeguards are in place, such as standard contractual clauses or reliance on adequacy decisions to protect your data.

9. Cookies

Our website uses cookies to enhance user experience and collect data about site usage. For more details, refer to our Cookie Policy.

10. Changes to This Policy

We may update this policy from time to time to reflect changes in services or legal obligations. Updates will be posted with a revised "Last Updated" date.

11. Contact Us

If you have questions about this policy, contact us at hello@clouvie.com.

12. Delete Your Data

You can delete your data at any time. Simply send an email with the subject line "Delete My Data" to hello@clouvie.com from the email address you provided.