Why Guess When You Can Test and Know for Sure?
If you’re not sure which website version will drive more conversions, you’re not alone. When it comes to optimising your website, A/B testing takes out the guesswork. Some common reasons why you need to test different versions include:
- Unclear calls to action: Are your visitors even seeing the button they should be clicking?
- Confusing copy: Is your messaging connecting with your audience or turning them away?
- Design choices: Does one layout keep visitors engaged while another leads to drop-offs?
- CTA placement: Is the location of your call to action driving clicks or going unnoticed?
- User journey:Are visitors getting lost on the way to conversion?